Keep your customers at the forefront and advocate for them. Pay attention to how they are using your product and their wants and needs. Strive to make your product usable and accessible for as many people as possible, including those with disabilities and who use assistive devices.
Know your goals and define the criteria for success before asking questions. Encourage and actively solicit feedback. Use both quantitative and qualitative data, and know that the most measurable data isn't always the most valuable. Find the most useful information and come up with actionable insights that will serve your customer. This, in turn, will help you make the best improvements and make the most impact.
Think about the culture and practice of your work and be intentional in carrying this through. Document and maintain your principles, practices, and guidelines. Have a single source of truth. Use an iterative approach when executing your work plan to allow for discovery and flexibility. Find the tools and that will best keep you in your creative flow, rather than using those that will impede it.
Consider making this a part of your normal workflow. Don't overthink it and talk yourself out of trying new things. Figure out what will make the biggest impact with the smallest amount of work.
Focus on engagement and on how customers interact with your product. This is how you build relationships with your brand and product and foster retention. When conceptualizing ideas and determining features, map out the customer's goals and problems and how your product provides both the solution and added value. Think about how your presentation/layout serves your content. Keep both beauty and functionality in mind. You should not only help people do what they need to do, you should also strive to bring them joy in the experience.
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